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List building is important, but also very involved. I will present here what I feel is a simple approach for beginners, with some more advanced methods at the end.

In Lesson 3, I talked about Paid and Unpaid lead collecting. I will start with Unpaid, as this is where most beginners will start.

What do we need at the beginning?

To attract good leads to your list, you need something of value that will get the leads to submit a Name and Email Address. This also needs to be something that is associated with, or in line with, the product or program you are asking the Lead to pay for or sign up for.

Most Marketers will offer an eBook or a Video Training related to the ‘niche’ {a specific category of marketing or product type} that adds value to the ‘Call To Action’, giving a Name and Email Address in your Optin Page.

Once you have prepared your method of creating an Optin Page and an Autoresponder {See Lesson 2 and Lesson 3}, then you can decide the method of collecting your Leads.

Let me list some of the Unpaid Methods of collecting leads: –

• • Click-Credit Mailers. With this type of list building, you gain credits when you read other people’s email messages that have been posted to that Mailer. As you build your credits, these are traded for views of your offer. This is done with a message you post through their mailer with a link to your Optin Page and offer.
    Here is a list of Mailers that I have found to be of value. Click HERE

 

• • Solo Ads, Paid and Unpaid. Some Credit Mailers will give the option to convert some of your built-up credits in exchange for sending a Solo Ad. The way this is done is you submit your copy email with your offer, and they will send it to a list of subscribers that they direct Solo Ads to.

 

• • Social Media. Facebook and other Media posting sites can be another way to collect leads. This does require some skill and time to make this effective. The main thing to know is Facebook and others do not like links that direct people away from their platform. So the best way is to get people who view your posting to ask for a comment that you can then reply with the link to your offer. This can be fruitful if you do it right, but can also be a waste of time if done wrong. In the paid section below, look for the automatic way of doing this.

 

• Create a Blog and Post Messages. If you can write lots about your topic (the niche) you are promoting, then creating a Blog, most likely a WordPress application, can be another way of getting leads. You do have a lot of control over what and how you present your messages. These types of applications usually have a process where, when you post a message, a tag is released to the Internet for search engines to note you posted and may show your post in someone’s search. Time and effort are needed, as well as the skill you attract people to your offer.

Paid Methods To Collect Leads: –

• • Solo Ads. For the beginner who has some spare funds, this is most likely the best way to collect Leads. Finding Good Solo Ad Providers is the challenge. Some research needs to be done, and this can be done using Google searches asking for people’s suggestions. Be wary, though and check out these results. Joining Chat Groups can also be a way to find good Solo Ad providers. As mentioned above, you create a message – an email type – with your offer. Specifically highlight your offer, the URL – the link – so the Solo Ad Provider can place this link to get the response you are seeking.

 

• • Social Media – Facebook and Simulator Platforms. Facebook Ads can be a good way of collecting Leads, but this also needs skill and time. Unless you have the time to learn and execute these tactics is might not be something you should try. I do have another way that will handle all this for you and do much of it automatically. There is a cost to use this program that will handle most of the hands-on needed to get the results you want. Marko Max will handle the day-to-day postings; you just need to go to your Facebook Fan Page and post some messages and interact with the account. This is necessary so that Facebook knows that your account is run by a human, not a BOT.

 

• Other Paid Methods of Lead Collecting. There are many programs that you will come across on the Internet that help build your Leads List. So many that I will not try to cover them here. What I will suggest is that you check out what I have seen to be effective, and you can do the vetting of the others on your own. GVO has a program that will assist you with your List Building called List Elevate. I can recommend this product, but there are many others.

I could go on to look for more ways to build your List, but for now I think this is sufficient. I may address this more later in another lesson.

PaulT